What is event count in google analytics?

Event count in Google Analytics refers to the total number of times a specific event or action occurs on a website or app. Events can include actions such as button clicks, form submissions, video views, social media shares, downloads, and more.

Event tracking in Google Analytics allows website owners to track and measure user interactions beyond page views, providing valuable insights into user behavior and engagement. By analyzing event counts, website owners can identify which actions are most popular or impactful, as well as track the effectiveness of marketing campaigns, website changes, or user experience improvements.

Google Analytics provides detailed reports and data on event counts, including total event counts, unique events, event categories, event labels, and event actions. This information can be used to optimize website performance, improve user interactions, and enhance overall website usability and effectiveness.